BEAMA's counterfeit leaflet

 

Do you have a problem with counterfeits of your electrical products? 

Don’t be left out, join the BEAMA Anti-Counterfeiting Working Group – and protect your brand – in the fight against counterfeit electrical products, NOW!

Responsibility 

Responsibility for ensuring only genuine quality products are used lies with all those specifying, purchasing and installing electrical equipment. International Law prohibits counterfeiting – free riding on names/reputations of others, receiving undue profits, providing no guarantee on defective goods. BEAMA’s campaign aims to stem the flow of counterfeit products at source – in marketplaces/transit. 

 

Anti-counterfeiting measures 

Stay ahead of counterfeiters: 

• Design-in anti-counterfeiting measures 
• Trademark/logo protection/patents – ensure they are registered/valid in China/market countries 
• Country of origin/brand name should be stamped – embossed is more effective – on products 
• Mould-in protected marks (adhesive labels are no deterrent) 
• Ensure high quality security labels/holograms. 
• Use printed packaging 

Suspect ‘too-good’ prices: 

• If in doubt, check with brand owner/certification body 
• Be sure – you are responsible 
• Purchase only from an authorised supplier/distributor 

 

Counterfeiters beware 

If you manufacture/trade/install products infringing IP rights of our members, BEAMA’s Anti-Counterfeiting Working Group is on your trail. 

Member benefits include: 

• Protection for yourmarkets 
• Group action – reduces action cost against culprits, increases effectiveness 
• Stopping counterfeits at source – limits price erosion against copies of genuine products 
• Action – shows support for distributors of genuine products, assists with product liabilities if counterfeits contained 
• Brand image – helps if counterfeits are limited in the marketplace 

 

MORE INFORMATION FROM: 

www.counterfeit-kills.com 

www.beama.org.uk 

WITH COUNTERFEIT ELECTRICAL GOODS IT’S NOT JUST ABOUT ECONOMIC HARM – IT’S A MATTER OF LIFE AND DEATH.

 

Counterfeit kills 

For free copies of BEAMA’s hard-hitting ‘Counterfeit Kills’ film (DVD/CD-Rom formats in English and Arabic) phone: +44 (0)20 7793 3013; 

email: [email protected] 

Do you have a problem with counterfeits of your electrical products? Don’t be left out, join the BEAMA Anti-Counterfeiting Working Group – and protect your brand – in the fight against counterfeit electrical products, NOW! 

 

• Oct 03, 2015

• counterfeit_kills_beama_leaflet.pdf
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